Degree in History
Founded in 1908 as Rexona, the company was established by a local pharmacist and her husband, the founder of Australia’s Sheldon Drug Company. Its first products were simple shaving razors, soaps and medicated ointments.
Around 1920 Rexona created its first advertising campaign, helping the company take its first steps in the rapidly expanding drug market. Hygiene billboards began to spring up all over Australia touting the company name.
33 years later, Rexona was bought by the Lever Bros, who would soon come together as Unilever. The name changed, however the company remained steadfast in its dedication to making industry-leading products through technological innovation.